In his Stanford lecture address, Jerry Kaplan talks about how companies should establish values and culture early on.
I would say as far as this – when you hire new employees, instead of telling about the company facts, tell them about the stories of founders and see if it resonates.
Your company may be the best or the greatest in whatever you do, but what is the mission, value, philosophy behind the greatness?
Your founders, whether it is still observed today in your company or not, saw the future before them and built the company based on values and culture he/she believed in. Quite often when the employees discover this, they become more motivated to do the work.
Forget the facts and figures only stockholders care, but re-read what the founders hoped to achieve with the company. Share this with the employees and motivate.
Here’s a team building activity you can do tomorrow.
- Make emotionally driven movie about the company’s founders, their vision, values and mission and watch it with employees.
This way, they will know that their job isn’t just a job, but connecting ideas to people they serve.
Personality of a Company: Establishing Culture and Values Early On
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